Jasno

Methods

With conducting research with our research methods, we discover, analyze and enable understanding of consumers and users, including unconscious patterns and motives of their actions, all of which we also place in the context of culture and society.

For each project, we determine a specific combination of selected research methods, which we determine and combine in accordance with the project and with which we achieve the project goals.

The comparative advantage of such an approach and research is the approach, methods and results that result from it.

The research is based on a specific advanced methodology that provides a comprehensive approach and understanding of consumers and users, their habits, behavior, and decisions. The research is conducted in an authentic environment, exactly where consumers actually use the product or service.

Clients get answers not only to the -what, but also to the -how and -why, which allows them to gain in-depth insight. The implementation of research results enable clients to reach their goals implementing research outcomes that drive measurable returns.