Our insight,
your advantage.

We are Jasno. (Clear)

With advanced research, deep insights, actionable implementation, measurable results we are
uncovering impactful insights that drive clarity and innovation,
revealing users’ behaviors, drivers, decision making,
support creating user-centered experiences, products and services that people use in their life,
support strategizing, communication, action and achieving business goals.

Dive in >

Research and consulting

Research (shaped, conducted and delivered end to end – ethnographic, UX etc.) and consulting that enabled clients (A1, re:do, Arctur, Eta, Hit, Emil Frey and many more)
getting deep insight and a new perspective of users and consumers, that brings results.

Our work >

Research and consulting

Research (shaped, conducted and delivered end to end – ethnographic, UX etc.) and consulting that enabled clients (A1, re:do, Arctur, Eta, Hit, Emil Frey and many more)
getting deep insight and a new perspective of users and consumers, that brings results.

Our work >

Our insight works.

Jasno. (Clear)

We have helped clients reaching their goals by implementing
outcomes that drive measurable returns, growth and creating of innovative and
outstanding strategies, products and services.

We have been trusted by

many clients, companies and organizations,

since 2008, from many industries:

telecommunications
IT
fast moving consumer goods (FMCG)
automotive
energy
advertising
media
entertainment
real estate
tourism, etc.

Among them:

A1, Re:do

the leading provider of digital services and communications solutions in Central and Eastern Europe with around 26 million customers

Natureta

the leading FMCG company in Slovenia with
over 500 products

Emil Frey

the largest European car sales company with
22% share of cars market

Hit

the leading Slovenian company in the fields of gaming and tourism

Iprom

the leading ad-tech provider developing advanced solutions for web

Chamber of Commerce and Industry of Slovenia

the largest association of companies in Slovenia that contribute about 50% of gross value added of the Slovenian economy and generate 2/3 of sales in foreign markets

Arctur

advanced and innovative IT solutions, with a strong focus on R&D.

Ilich

Dessert shop & ice cream & cakes & cookies & coffee.

And many more

Award winning eSIM

winners of the MVNO eSIM of the year award
at MVNO World Congress 2023

re:do ( group)

This award recognizes MVNOs delivering an eSIM strategy that provide seamless connectivity and expand market reach.

With conducting end to end ethnographic field research and in-depth interviews we have enabled client getting a deep insight and understanding of users, culture, their use of technology, needs, pain points.

Adding also conducting UX research enabled creating an app, within the context of telecommunications industry regulations and constraints, that lead to achievement of 90% of satisfaction of customers and top NPS score among telecom providers in Slovenia.

Implementation of research results enabled both, the development of app and eSIM that simplified user experience. That enabled users fast and reliable acquisition with easy to use instructions that give subscribers the power to manage their SIM card, monitor their consumption and download invoices. The result was over 70% of acquisitions being completed by eSIM within the re:do app.

With conducting ethnographic field research, in-depth interviews, UX research we have supported client
Arctur and others at development of innovative co-creation and technologies from Industry 4.0
for changing the perception of tourism and business sector around it.

Tourism 4.0

Tourism 4.0. is the biggest R&D public founded project in the field of tourism in Slovenia, the aim is the
digitalisation of tourism in Slovenia. The main goal of the project was building a collaborative Tourism 4.0 platform,
built on trust and exchange of data between all tourism stakeholders of the smart tourism ecosystem.

The goal was to co-create enriched experiences with the help of the key enabling technologies from Industry 4.0. for sprouting a new generation of tourist applications, services and processes while respecting the users’ data privacy, built with HPC infrastructure supported by AI, blockchain and HPDA.

Award winnig initiative

Arctur has once again proved the importance of the
Tourism 4.0 initiative by receiving the award for
The best innovation in the field of artificial intelligence and data analytics for the tool called
TIM – Tourism Impact Model (Sevilla, Spain, 2020).

The new trend in the food industry (FMCG) was introduced

>>no preservatives<<

(brez konzervansov)

Based on in-depth research I have conducted for a client Eta (with Natureta brand among others) in 2009 – the trend »without« (preservatives, artificial additives) was introduced. That was also the basis for brand communication,
the trend has since been followed by many other companies in the industry.

Research results have also introduced a new way of communicating with the public, new packaging,
new products and categories to the market,
enriched existing ones, acquired new target groups.

The implementation of research results lead client to
growth in sales (increase of sales growth index in 4 months from 80 to 150).

Growth of Sales Index