Jasno
Jasno – Institute for Business Anthropology
was established in Slovenia in 2008 by Jasna Vukovič, MA (see more) with the intention of conducting research with carefully selected mix of methods for each project, being the voice of business anthropology and supporting clients at understanding of- and also at communication with their users and consumers.
Our mission through the years has been even more empowered with diving in and mastering the digital world. We are constantly evolving in enabling understanding and knowing users and consumers, and with using new, advanced research methods and
providing insights. The last enables us to also serve clients with creating content and communication strategies.
We will continue with:
- conducting research that was recognized as exposing “the raw truth about human nature” (dive in)
- empowering users, clients achieving “90% customer support satisfaction” (find out how)
- creating new users’ perceptions (check it out)
- setting new trends in industries (read more)
- enabling growth in sales (increase of sales growth index in 4 months from 80 to 150) (see more)
- informing and supporting development of new products and services (be curious)
- creating new content and setting new communication trends in the industry “Another interesting finding was that consumers are convinced that canned food is full of preservatives….(Natureta does not use them in its dishes)…this fact is now specifically emphasized on product packaging.” (already in 2011 which since then became a trend in FMCG industry in Slovenia) (read more)
Jasna Vukovič
Researcher, Insights Specialist,
Content Creator
About me
I’m passionate about research and building great products
and services that make people’s lives easier and fit into
their everyday life.
I have over 20 years of experience in research and understanding, strategizing and supporting innovative experiences, adding value to- and development of products and services for Slovenian and multinational clients and brands.
I’m open minded, communicative and excited to partner with
you!
Skills & expertise
Qualitative and
quantitative researcher
Behavioral specialist
Content creator
User experience
In-depth interviews
Ethnographic field research etc.
Detail oriented
Seeing big picture
Revealing pain points
Putting it all in the context
Solution driven
Design thinking
Problem solving Bringing results
Understanding people
Experiences in communications,
PR and journalism Copywriting, native journalism
Content creation
Simultaneously speaking the language of your brand and user
Creating communication strategies
Content targeted for your users and customers
releases and customer stories, that will show your brand in a positive light
Building your brand and company reputation and awareness
Creating, optimizing content that speaks to users, strengthen your brand, company and support your
vision and goals
Education and
training
MA, Anthropology
Faculty of Social Sciences, University of Ljubljana, Slovenia
BA, Sociology
Faculty of Social Sciences, University of Ljubljana, Slovenia
BA, Economics
Faculty of Economics and Business, University of Maribor, Slovenia
School for Emotional Intelligence – Center for Spiritual Culture, Slovenia
School of the Visual – Audiovisual Laboratory of the Institute of Slovene Ethnology (Research Center of the Slovene Academy of Sciences and Arts), Slovenia